Privacy Policy

Last Updated: April 18, 2025

This Privacy Policy applies to your use of Luxury-African-Safaris.com (“we,” “us,” or “our”) and our services, including our website and related features (collectively, “Services”). It operates in addition to our Terms and Affiliate Disclosure. By using our Services, you consent to the data practices described in this Policy.

This Policy explains what information we collect, how we use and share it, and the measures we take to protect it.

Information We Collect

We collect information in the following ways:

Information You Provide

When you interact with our Services (e.g., submit a contact form, request a safari tour quote), you may provide:

• Name, email address, or other contact details.
• Preferences or inquiries about safari tours.

Automatically Collected Information

When you visit our website, we may collect:

• Device and Browser Data: IP address, browser type, operating system, device identifier, and connection speed.
• Usage Data: Pages viewed, time spent, referring site, and click activity.
• Location Data: Approximate geographic location based on your IP address.
• Cookies and Similar Technologies: We use Session Cookies (deleted when you close your browser) and Persistent Cookies (retained for future visits) to enhance functionality, analyze usage, and deliver personalized content. You can manage cookies via your browser settings, but disabling them may limit interactive features (e.g., tour search or map functionality).

Third-Party Information

We may receive information from third parties, including:

• Analytics Providers: Tools like Google Analytics collect data on your navigation path, site usage, and interactions.
• Advertising Partners: Ad networks may collect data via cookies or web beacons to serve targeted ads.
• Social Media Platforms: If you share content via plugins (e.g., Facebook “Like” or LinkedIn “Share”), we may receive public profile data (e.g., username, interests).
• Embedded Content: Videos, images, or articles embedded from other sites may collect data as if you visited those sites directly.
• Tour Operators and Affiliates: We may receive anonymized data from partners providing safari tour listings (e.g., tour preferences, booking trends).

We do not control third-party data practices and encourage you to review their privacy policies.

How We Use Your Information

We use your information to:

• Provide and improve our Services, including displaying safari tours and interactive route maps.
• Personalize your experience, such as recommending tours based on your browsing history.
• Process inquiries and communicate with you (e.g., via email about tour availability).
• Analyze site performance and user engagement through tools like Google Analytics.
• Deliver targeted ads or promotional content, including emails about new safari tours or offers (you may opt out; see Section 6).
• Comply with legal obligations and protect our rights.

Our legal basis for processing (under GDPR) includes:

• Consent: For cookies and promotional emails.
• Legitimate Interests: For analytics, site improvement, and fraud prevention.
• Contractual Necessity: To fulfill your requests (e.g., tour inquiries).

How We Share Your Information

We may share your information with:

Service Providers

• Web Hosting: Dreamhost hosts our website and stores data on its servers.
• Platform Providers: WordPress powers our site, and plugins (e.g., WP All Import, WP Google Maps) process tour data and maps.
• Analytics and Advertising: Google Analytics, ad networks, and affiliate platforms (e.g., Booking.com, CJ Affiliate) analyze usage or serve ads.

Affiliate Partners and Sponsors

• When you explore or book safari tours, we may share limited data (e.g., inquiry details) with tour operators or affiliate partners to facilitate bookings. These partners may contact you about their services.

Third-Party Websites

• Social Sharing: Sharing content via plugins (e.g., Facebook, LinkedIn) sends data to those platforms, subject to their privacy policies.
• Affiliate Links: Clicking tour booking links redirects you to third-party sites with separate privacy practices.

Legal and Safety Purposes

• We may disclose data to comply with laws, respond to legal requests, enforce our Terms of Use, or protect the safety and rights of our users, staff, or partners.

Cookies and Tracking

We use cookies to enhance functionality and personalize content. You can disable cookies in your browser, but this may affect features like tour searches or interactive maps.

For EU users, we display a cookie consent banner to comply with the ePrivacy Directive. You can manage preferences via the banner or opt out of analytics cookies at:

• Google Analytics: https://tools.google.com/dlpage/gaoptout
• Industry Opt-Outs: http://optout.aboutads.info or http://optout.networkadvertising.org

Data Security

We implement reasonable measures (e.g., encryption, access controls) to protect your data. However, no system is fully secure, and we cannot guarantee protection against unauthorized access or interception during transmission. You are responsible for securing your device and account credentials.

Your Choices

• Email Communications: Opt out of promotional emails by clicking “unsubscribe” in any email or contacting us.
• Cookies: Manage cookie preferences via your browser or our consent banner (for EU users).
• Third-Party Sharing: Limit sharing by adjusting privacy settings on third-party platforms (e.g., Facebook).

European Economic Area (EEA) Residents

Under GDPR, EEA residents have rights to:

• Access, correct, or delete your personal data.
• Restrict or object to data processing.
• Data portability.
• Withdraw consent (e.g., for cookies or emails).

To exercise these rights, contact our Data Protection Officer at privacy@luxury-african-safaris.com. We will respond within 30 days. You may also lodge a complaint with your local data protection authority.

Children’s Privacy

Our Services are not intended for children under 16. We do not knowingly collect data from minors. If you believe we have such data, contact us to request deletion.

Changes to This Policy

We may update this Policy to reflect changes in our practices or legal requirements. Material changes will be notified via a website notice or email. Your continued use of our Services after updates constitutes acceptance of the revised Policy.

Contact Us

For questions or concerns about this Policy, contact us at info@luxury-african-safaris.com.

We aim to address inquiries within 30 days.